5 Free Quick Marketing Wins

Marketing is sometimes expensive, scary, or difficult, but this does not always have to be the case. With the five free quick marketing wins discussed here, you can quickly implement some of the techniques in your own business and start seeing positive results within just a few years.

Free Quick Marketing Win 1 – Google My Business

Google My Business is the first free quick win. It is the top local business listing platform that Google owns. When people search on Google, chances are that they are doing so where they are locally based or within their region, which is why you need to ensure that your business is visible, especially if this what you rely on.

It is one thing to be visible but looking appealing and attractive to your prospects is a completely different thing. This is where Google My Business comes into play. It lets you display important information, such as your opening and closing hours, contact details, photos, a bit more about you, and your exact location on the map.

Customers can also leave reviews of your business on Google My Business that other prospects end up seeing. 88 per cent of customers read and trust online reviews as much as a personal recommendation, which is why it is so important not to forget to ask your customers to leave reviews to potentially influence the buying decisions of your potential customers.

Free Quick Marketing Win 2 – Subscribers.com

Subscribers.com is another quick win, which is one of the best ways to grow your website traffic using push notifications for mobile and web.

If a prospect clicks on your website, a pop-up in the top left-hand corner will ask them to either block or allow notifications from you. If they click allow, you can supply them with content every so often to re-engage them and use push notifications to drive them back to your website. It is a quick and easy way to communicate with previous visitors to your website, GDPR compliant, and without the need to bombard them with emails that contain a lot of information.

Free Quick Marketing Win 3 – Leadfeeder

Leadfeeder is an amazing tool that offers you insight into who your potential customers are likely to be. Leadfeeder uses IP addresses to track website visitors and tells you exactly what company has visited your website, the pages they have been on, the amount of time they spent on the pages, and how they discovered your website.

The information you get can be highly valuable since it gives you an idea of your warm wins i.e. number of people ready to buy and who you therefore need to contact to follow up, since 98 per cent of website visitors on average usually leave without making contact.

Free Quick Marketing Win 4 – MozBar

Moz.com is something you have probably already heard about. MozBar is an amazing free tool that’s used for comparing and viewing the Domain Authority (DA) of your business  – the Man Made Group, for instance – compared to that of your competitors, which can be important information.

Domain Authority is one of the key factors that determines how well your website ranks on search engines i.e. Bing, Google, etc. It comprises of 40 ranking signals, which include, the quality and number of links that point back to your website. It means that the higher a website’s Domain Authority, the higher its ranking on the search engines is likely to be, which will increase its chances of being clicked on by prospects.

Free Quick Marketing Win 5 – Think with Google

Think with Google is the final free quick marketing win. It checks a website’s speed for both mobile and desktop users within minutes. It also generates a detailed report of what you should do next should the results fail to be as positive as you had hoped.

Website speed is a very important element when it comes to determining whether potential customers buy from you or not. If they have to wait a few seconds for the site to load, they will most likely close it down immediately and try one of your competitors instead. It is important to make your customers’ experience as easy as possible since it reflects the services that you offer.

Leave a Reply

Close Menu